As an entrepreneur, you want your business to succeed. You read books about success. You listen to podcasts with the leaders in business. You hear about companies throwing parties or sending huge gifts to clients. Things you can’t afford when you’re starting out. You erroneously think that this is the only way to get forward momentum going.
For my wife’s birthday one year, I bought her a new road bike. This was many thousands of dollars and something she’d had her eye on for a while. If you asked her a week later about the best gift I’d ever given her, it wouldn’t have been the bike. She would have remembered 3 months prior. We had a fight and I randomly showed up at her office with coffee and a note to tell her I loved her no matter what. The little gift made a much larger impact than the big one.
The same principle applies to your business activities. Big spending activities will be remembered, but often the things that build true fans of your business are the least expensive things in your arsenal. According to Malcolm Gladwell, it’s these little activities that have the potential to change everything.
Look at the world around you. It may seem like an immovable, implacable place. It is not, With the slightest push – in just the right place – it can be tipped. – Tipping Point
Here are 3 little things you can do which will help you stand out from your competitors. These little things will make your clients love you.
Send A Card
While email is great, most businesses rely on it to much. When you start a project with a new client don’t send them a ‘thank you’ email, send them a hand-written notecard.
It doesn’t need to be anything fancy. Walk down to the local business supply store and get a set of cards that suit your business. Then use them to tell your client that you’re looking forward to working with them. Sign it and put it in the mail.
One client recently called me and for 10 minutes told me how much he appreciates that I took the time to hand write a card to say thanks as we started the project. He was so impressed that I moved out of the digital space and he instantly had another project he wanted me to work on.
That’s the power of stepping out of a simple hand-written note.
Update More Than You Think
If you’re in the middle of a project with a client, they really can’t hear from you enough. At the very least, you should be sending them an email on Friday recapping the week of work. Make sure it lets them know what you’re going to be doing next week. Then on Monday remind them about what you’re going to be doing for the week.
These weekly updates should be in addition to the daily updates they get as you work on parts of the project.
Don’t be the business that gets a project and then goes into ‘mole mode’ as they work on things. You shouldn’t be surprised if your client is angry if they don’t hear from you in 4 weeks as you’ve worked. For all they knew you had dropped off the face of the earth.
Follow Up Long Term
Yes, you should send a card when the project is done, but that doesn’t end your client follow-up. For every project you do, set a reminder for 1 month after the project has finished and reach out to them. If you can, call them and ask the client how the project is doing and how business is going. This simple call is going to keep you on the mind of your clients. That call will regularly yield more work that’s been on the client’s mind.
After that, make sure you use a system like Contactually. A great CRM will allow you to easily and regularly follow up with all the great clients you’ve had. You’ll be less likely to look back and find they’ve done new work and didn’t even talk to you about it.
By using these 3 small things you can turn your business into one that wows clients. These 3 small tasks aren’t going to take up huge amounts of your time or money.
What they will do is build a base of clients that love you and can’t wait to find more work for you to do. They’re also going to be singing your praises to their colleagues. Both of those scenarios mean that you have more work with clients you love.
What have you done to make your business amazing?